Wednesday, January 1, 2014

Tips to Help You Succeed as a Freelancer

Today’s market is shaky and that’s led to an increase in freelancers. In the United States, 1 in 3 people is a freelancer and this leads to about 42 million people that are working as a freelancer without health insurance, without a 401K and without consistent income to start with.

Freelancing can often be a successful way to make money if you know what you’re doing. Many people decide to work as a freelancer by choice because of the freedom that comes with it. Some people also do it to help add to their current line of income whether it’s full-time or part-time. Working as a freelancer brings flexibility and the ability to work on your time. Freelancers can be anyone from artists to painters to writers and even photographers. Here are some tips to help you succeed as a freelancer.

Marketing Yourself
While most freelancers can be skilled in several areas, chances are you’ll have success if you stick to one niche market. Branding yourself takes time and effort and you want to make sure you set yourself up for work in the right area. Begin with a website that highlights who you are, your experience and the type of services you offer. You should also increase your presence on social media sites or start a blog discussing different issues and offering perspectives.

While there are thousands of freelancers looking for work these days, you want to network yourself which can connect you with potential employers over the course of your career. Freelancing also means you are in business for yourself. There may be dry spells which is why constantly networking is crucial to your success. This should become a regular task and you can use the internet, make business cards, attend events and even make cold calls to potential clients that may benefit from your services.

Remain Organized
The most important thing that comes with being a freelancer is staying organized. Juggling multiple projects can be hard at first, so make sure you set deadlines far enough from each other that you aren’t rushing on things which can lead to sloppy work being turned in. You can use calendars or spreadsheets which will help you stay organized and can help you see upcoming deadlines that are approaching.

Remain Flexible
One thing a client likes in a freelancer is the ability to have a flexible schedule. There may be times when a client contacts you with an urgent project and you may need to take it especially if work is dry at the moment. Making yourself available will help clients know that you can handle tight deadlines or future work with less urgent deadlines.

Working as a freelancer can be rewarding for so many people as long as you have the determination and the desire to commit to working for yourself. It can be trying at times and you need to learn to budget your money so when a dry spell comes along you still have money to pay bills until more work starts to come in. 

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