Today’s market is shaky and that’s led to an increase in
freelancers. In the United States, 1 in 3 people is a freelancer and this leads
to about 42 million people that are working as a freelancer without health insurance,
without a 401K and without consistent income to start with.
Freelancing can often be a successful way to make money if
you know what you’re doing. Many people decide to work as a freelancer by
choice because of the freedom that comes with it. Some people also do it to
help add to their current line of income whether it’s full-time or part-time.
Working as a freelancer brings flexibility and the ability to work on your
time. Freelancers can be anyone from artists to painters to writers and even photographers.
Here are some tips to help you succeed as a freelancer.
Marketing Yourself
While most freelancers can be skilled in several areas,
chances are you’ll have success if you stick to one niche market. Branding
yourself takes time and effort and you want to make sure you set yourself up
for work in the right area. Begin with a website that highlights who you are,
your experience and the type of services you offer. You should also increase
your presence on social media sites or start a blog discussing different issues
and offering perspectives.
Networking
While there are thousands of freelancers looking for work
these days, you want to network yourself which can connect you with potential
employers over the course of your career. Freelancing also means you are in
business for yourself. There may be dry spells which is why constantly
networking is crucial to your success. This should become a regular task and
you can use the internet, make business cards, attend events and even make cold
calls to potential clients that may benefit from your services.
Remain Organized
The most important thing that comes with being a freelancer
is staying organized. Juggling multiple projects can be hard at first, so make
sure you set deadlines far enough from each other that you aren’t rushing on
things which can lead to sloppy work being turned in. You can use calendars or
spreadsheets which will help you stay organized and can help you see upcoming
deadlines that are approaching.
Remain Flexible
One thing a client likes in a freelancer is the ability to
have a flexible schedule. There may be times when a client contacts you with an
urgent project and you may need to take it especially if work is dry at the
moment. Making yourself available will help clients know that you can handle
tight deadlines or future work with less urgent deadlines.
Working as a freelancer can be rewarding for so many people
as long as you have the determination and the desire to commit to working for
yourself. It can be trying at times and you need to learn to budget your money
so when a dry spell comes along you still have money to pay bills until more
work starts to come in.
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